Gross sales9.2%
$206K
420 orders in seed
Orders6.1%
420
all channels
Open fulfillwatch
207
unfulfilled + partial
Contribution margin1.4pp
36.4%
target 28%
Fulfillment rate0.6pp
51%
closed fulfill share
Margin at riskSKUs
$159K
95 SKUs under target
Revenue vs order volume
Northline Outfitters · weekly
RevenueOrders (×)
W3 Summer sale live (−20%)W5 Denver DC slot expandW8 Marketplace fee +0.4ppW10 Trail run drop ship
Sales by channel
paid orders · incl. assistant checkout
5channels
4
Online
4
POS
5
Marketplace
48
Wholesale
2
Assistant
Assistant checkout now drives 3.4% of paid sales with AOV +-52% vs blended — the fastest-converting channel in the mix.
Highest margin risk
Margin board
| SKU | Net % | Risk |
|---|---|---|
| Ember Sock X | -2.3% | 95 |
| Storm Cap A | -3.4% | 95 |
| Wind Gaiter H | -8.1% | 95 |
| Cedar Pant B | -37.9% | 95 |
| Granite Mat K | 0.7% | 95 |
| Stone Belt U | 12.8% | 95 |
| Wind Chair W | -4.6% | 95 |
Top products by units (30d)
active catalog
| Product | Type | Units | Price | Stock |
|---|---|---|---|---|
| Peak Merino Crew | Accessories | 1,540 | $22 | 1,200 |
| Basecamp Merino Tee | Apparel | 890 | $58 | 640 |
| Sierra Pant Z | Footwear | 728 | $44.62 | 110 |
| Wind Chair W | Apparel | 723 | $18.96 | 14 |
| Canyon Belt E | Apparel | 660 | $255.27 | 748 |
| River Chair F | Camp | 641 | $134.02 | 250 |
| Wind Jacket O | Accessories | 636 | $195.61 | 33 |
| Summit Tee R | Gear | 636 | $43.30 | 131 |
Ops health
fulfillment · stock · margin
51%
fulfilled
Open fulfill207
Low stock SKUs142
Blended margin36.4%
At-risk SKUs95
Root-caused alerts
symptom → cause → fix
Do this next
scored from margin risk · risk × volume
#1114
Repair Ember Sock X
Deep promo 22% (≥ 15%)
$311 margin at stake
#2591
Repair Storm Cap A
Deep promo 26% (≥ 15%)
$2.3K margin at stake
#3880
Repair Wind Gaiter H
Deep promo 30% (≥ 15%)
$8.1K margin at stake
#4150
Repair Cedar Pant B
Deep promo 19% (≥ 15%)
$559 margin at stake