Sessions8.2%
186.4K
vs. prior 30 days
Users6.4%
142.1K
28.4K new
Bounce rate1.8pp
41.2%
lower is better
Avg. duration14s
3m 12s
engaged sessions
Conversion rate0.22pp
2.84%
purchase goal
Revenue (attrib.)11.0%
$428K
blend model · 30d
Traffic & conversions
Harbor Outfitters · weekly
SessionsConversions
Jul 22 Homepage redesign liveAug 5 Black Friday early teaserAug 19 Checkout A/B startedSep 2 Paid search budget +20%Sep 16 CDN incident (18 min)
Sessions by channel
30 days
62,400
Organic
41,200
Paid
31,800
Direct
18,400
Social
14,200
Email
18,400
Other
Page signals
conv ↑ · bounce ↑
| Page | CR | Bounce |
|---|---|---|
| /checkout | 38.2% | 12.4% |
| /cart | 18.4% | 22.1% |
| /c/winter-camp | 11.3% | 56.6% |
| /collections/trail-runners | 10.6% | 61.3% |
| /blog/shell-jackets | 3.6% | 69.8% |
| /guides/waterproofing | 3.3% | 69.7% |
| /collections/press | 4.6% | 69.6% |
Top pages by views
340 URLs tracked
| URL | Views | Bounce | CR | 30d |
|---|---|---|---|---|
| / | 48,200 | 38.2% | 1.8% | |
| /collections/shell-jackets | 28,400 | 42.1% | 3.4% | |
| /products/alpine-shell-pro | 22,100 | 28.4% | 6.2% | |
| /collections/hiking-boots | 19,800 | 44% | 2.9% | |
| /account/sleeping-bags | 17,436 | 64% | 6.8% | |
| /guides/hard-shells | 17,089 | 32.2% | 2.8% | |
| /blog/pack-for-fall-hikes | 16,400 | 52.6% | 1.1% | |
| /account/winter-camp | 16,136 | 65.3% | 8.2% |
Tracking health
tag + quality
91
health
+4vs. prior week
Missing events2
Slow pages7
Bot share3.4%
Sessions sample · bounce ~13% · converted 76 of 400
Realtime snapshot
active now
Active users
412
Per minute
18
Top country
US 62%
Top event
page_view
Alerts
funnel, landing, path
Analyst digest
top anomalies by |z|
- Checkout conversionz -3.4
observed 1.92% · band 2.28–2.44%
- Bounce rate · /salez +2.9
observed 54.1% · band 38–44%
- Email conversion · cart_abandon_1z +2.6
observed 9.2% · band 5.1–6.4%
- LCP · product templatesz +2.4
observed 3.8s · band 2.4–3.0s
Alerts above feed this digest — each carries its firing trail in the Analyst screen.
Do this next
16 scored actions · ~3.5K extra conversions/mo
Attributionhours
Wire video_start to product affinity
+306conv / mo · score 284.6
Pathhours
Promote Home → Jackets → PDP path
+310conv / mo · score 272.8
Pagehours
Localize EU homepage hero
+328conv / mo · score 232.9
Pagehours
Fix bounce on /sale landing (54%)
+280conv / mo · score 212.8