Referrals QTD14%
320
all statuses
Converted9%
54
16.9% of started
Attributed revenue11%
$878K
qualified + converted
Reward liabilitywatch
$14K
pending + held + approved
Conversion rate1.2pp
16.9%
converted ÷ all
Fraud holdsqueue
22
risk ≥ 55%
Referrals started vs converted
Northline Advocate Program · weekly
StartedConverted
W3 Spring give/get liveW6 Code leak patchW8 Platinum tier boostW10 Q3 quota lock
By status
320 referrals
47
Invited
45
Clicked
44
Signed up
49
Qualified
54
Converted
49
Held
32
Rejected
High fraud risk
risk ≥ 55%
| Friend | Risk | $ |
|---|---|---|
| Dana Beck | 98% | $62 |
| Ari Hayes | 98% | $255 |
| Uma Nash | 98% | $114 |
| Val Zahn | 98% | $103 |
| Skye Zahn | 98% | $201 |
| Reese Drew | 98% | $26 |
| Jules Glen | 97% | $240 |
Top advocates
by attributed revenue
| Advocate | Tier | Conv. | Revenue | k |
|---|---|---|---|---|
| Dana Reed | Platinum | 15 | $226K | 1.26 |
| Elena Vargas | Platinum | 28 | $186K | 1.42 |
| Uma Cole | Platinum | 15 | $177K | 0.85 |
| Reese East | Gold | 18 | $158K | 0.89 |
| Nina Patel | Platinum | 22 | $152K | 1.31 |
| Gray Page | Silver | 12 | $152K | 0.85 |
| Yael Moss | Platinum | 8 | $133K | 1.25 |
| Marcus Chen | Gold | 19 | $124K | 1.18 |
Program health
target $2.20M
40%
of target
Attributed revenue$878K
Remaining to target$1.32M
Advocates active133
Fraud queue22 high risk
Root-caused alerts
symptom → cause → fix
Top predicted LTV
advocate lifetime value
| Advocate | LTV |
|---|---|
| Dana Reed | $113K |
| Elena Vargas | $109K |
| Nina Patel | $78K |
| Reese East | $65K |
| Uma Cole | $60K |
Do this next
scored from fraud · LTV · liability
#194
Triage held fraud queue
22 high-risk · clear or reject
$2.6K impact
#288
Approve clean pending rewards
19 under auto-approve threshold
$1.3K impact
#381
Coach low-LTV high-cost advocates
1 negative ROI
$1.6K impact
#476
Clone Elena V. invite pack
Top LTV playbook → 20 lookalike invites
$34K impact