DAU4.2%
18.4K
vs. prior 30 days
MAU3.1%
42.1K
stickiness 43.7%
Events / day9.0%
2.1M
product surface
D7 retention1.1pp
34.6%
new users
Activation rate1.2pp
28.4%
signup → project
Core feature use2.4pp
41%
7-day active
Usage & events
Northline · weekly
DAUEvents (k)
Jul 22 boards_v2 GAAug 5 Onboarding rewriteAug 19 ai_summarize 40% rolloutSep 2 Pricing page A/BSep 16 API latency spike (22 min)
Events by category
30 days
820,000
Core
462,000
Collab
284,000
Activation
124,000
Billing
98,000
Flags
186,000
Other
Event intensity
per-user ↑
| Event | /user | Users |
|---|---|---|
| page_viewed | 100.5 | 42K |
| flag_evaluated | 24 | 38K |
| task_created | 21.9 | 22K |
| project_opened | 21.5 | 28K |
| session_started | 21.2 | 42K |
| comment_posted | 18.9 | 14K |
| task_completed | 17 | 18K |
Top events by volume
69 in catalog
| Event | Cat | Count | Users | 30d |
|---|---|---|---|---|
| page_viewed | Core | 4.2M | 42K | |
| flag_evaluated | Flags | 920K | 38K | |
| session_started | Core | 892K | 42K | |
| project_opened | Core | 612K | 28K | |
| task_created | Core | 484K | 22K | |
| task_completed | Core | 312K | 18K | |
| comment_posted | Collaboration | 268K | 14K | |
| import_completed | Core | 250K | 74K |
Product health
schema + flags
88
health
+4vs. prior week
Schema drift3
Dead events5
Stale flags4
SDK lag1.2s
Users sample · power 51.9% · at-risk 33 of 320
Live snapshot
active now
Active users
1,284
Events / min
4,820
Top plan
Pro 44%
Top event
page_viewed
Alerts
retention, flags, funnels
Do this next
16 scored actions · ~4.4K user-impact pts
Funnelhours
Fix project → invite drop (51%)
+410impact · score 360.8
Activationhours
Prioritize SSO orgs for SCIM
+361impact · score 335.7
Eventhours
Reduce flag_evaluated volume sampling
+387impact · score 274.8
Activationhours
Expand ai_summarize beyond 40%
+290impact · score 220.4